Monday, 31 March 2014

Picture Perfect

I recently had a photo shoot done of my new product range and am really pleased with the results, so I just wanted to share a few pics here. They were shot by Tom Leighton, it was a real pleasure working with him, and you can see more of his work here.

Linen cushions by Zoe Attwell, photography by Tom Leighton
First up, a selection of my linen cushion range (9 designs available)

Greeting cards by Zoe Attwell, photography by Tom Leighton
Birthday greeting cards (20 designs available)

Notebooks by Zoe Attwell, photography by Tom Leighton
100% recycled notebook sets (10 sets of designs available)

Tea Towels by Zoe Attwell, photography by Tom Leighton
A sample of my tea towel range (9 designs available)

'Kitchen Shelves' Tea Towel by Zoe Attwell, photography by Tom Leighton
And finally, my Kitchen Shelves tea towel design.

You can see more on my newly updated website, and I will very shortly be designing some new catalogues featuring the whole range. If you are interested in stocking any of my products, and would like more information, please email me at

Friday, 14 March 2014

UPPERCASE Magazine Surface Pattern Design Guide

I am a big fan of UPPERCASE, a quarterly Canadian magazine published, edited and designed by Janine Vangool. If you've not heard of it, it's a really beautifully designed publication full of inspiring design content. Each new issue I get is a real treat I read cover to cover, can you tell how much I like it yet? ;-)

So, when I saw that Janine Vangool was doing a callout for submissions for a Surface Pattern Design Guide which will be included in the upcoming Issue 21 of UPPERCASE I had to send some of my designs in. I was thrilled to get an email from Janine last week telling me my work had been selected for inclusion in the guide. I just know it's going to look amazing, here's a peek at the covers...

The UPPERCASE cover, illustrated by Molly Hatch, and the Surface pattern Design Guide cover,
illustrated by Jan Avellana
And here's a little video describing what will be included in the guide, which will also be distributed at Surtex this May, and Janine's top tips on how to stand out in the world of Surface Pattern Design.

Issue 21 will be out in April, you can subscribe here with the discount code 'USPDG2014 for an extra $15 off, and it's also available from these stockists.

I can't wait to get my copy, and to share which of my designs were selected. Thanks Janine!

Wednesday, 12 February 2014

Show and Tell

Time seems to have flown since I launched my first range of products at Home in January. I had a great show and really enjoyed exhibiting for the first time. I had a lot of interest and happily my product range was really well received. Along with gaining new stockists I made lots of interesting contacts which I'm hoping could lead to exciting things. All in all I think it was a really successful show and I'm very glad I did it.

I exhibited in the Homegrown section where the stands measure a generous 3 x 3 metres, so there was a lot of room to play with when designing my stand. Below you can see the end result (apologies for the quality of the pic).

My stand at Home London 2014
At the show it was lovely to meet and chat with Katie Treggiden, the founder of the brilliant Confessions of A Design Geek, which was named as one of the best design blogs by The Sunday Times this week. I was very pleased to be interviewed by Katie for a feature, and you can read it and find out a little more about me and my design process by clicking here. Thanks Katie!

Image courtesy of Katie Treggiden/Confessions of a Design Geek

Monday, 6 January 2014

HOME 2014

I am thrilled to announce that I will be launching my first range of products at Home 2014
These will include cushions, tea towels, A3 prints, notebooks and greeting cards. Below you can see a selection of my product range.

Brightly coloured abstract cushions printed on natural linen

A selection of fun and cheerful tea towels

'Kitchen Shelves' tea towel in muted brights 

A5 and A6 notebooks sets printed on 100% recycled paper

'Scribble Squares' and 'Artist's Materials' notebooks
Do keep an eye on my website where I'll be adding more product information shortly, or email me with any queries you may have.

Come and see me on Stand C48 in the Homegrown section, 12-14 January.

Tuesday, 5 November 2013

Collaboration with Keka

I have some exciting news to share, I was approached by Keka, based in San Francisco, to license some of my designs across their range of cases for iPad, iPhone, Kindle and Galaxy products. I am excited to announce that 14 of my designs are now available to buy through the Keka case website

My page on the Keka case website
Below is a selection of my designs available on the classic Keka case. Keka describe the cases as

'akin to a hardback book cover. In fact, we use traditional book binding techniques to make the Keka. Using eco-friendly inks, we start by printing the designs onto the same vinyl used on race cars. We then add a cast overlaminate to make it resist tears, stains, and water. Then we take the vinyl and wrap it around recycled book boards. We then add a polycarbonate shell to hold your iPad 2/3/4, iPad Mini, Kindle (6"), Kindle Fire, Kindle Fire HD 7" or Kindle Fire HD 8.9" securely in place or a bonded leather for your iPad 1.
  The Keka for the iPad also doubles as a stand in landscape mode just prop it up, and you're ready for your presentation or movie. The iPad 2/3/4 version also supports the wake on open, sleep on close feature.'

A selection of my designs for the classic iPad and Kindle cases
And below you can see a selection of my Snap-on case designs.

A selection of my designs for the Keka Snap-on cases, also available for iPad and Kindle
I decided to treat myself to a couple of cases for my new iPhone 5s and I'm really pleased with them. Which one would you choose?

My new iPhone 5s Snap-on cases
Visit the Keka case website to see my full range of designs. Keka are curently offering free shipping to the UK, and throughout the month of November if you buy 2 products you get 1 Snap-on case free! Use the coupon code FREESNAP when you check-out.

ps. Apologies for my lack of blogging over the summer (and into the Autumn! Brrrrrrr). I will share more about what I've been up to soon! 

Friday, 17 May 2013

Pretty paper products

Today I just wanted to share a beautiful guide to stationery by UPPERCASE magazine. It's a special online excerpt from Issue 17 of UPPERCASE, which I can't wait to get my hands on.

Image courtesy of UPPERCASE magazine
Click here to open the stationery guide. There are a lot of gorgeous companies featured, and I love the design and layout of the guide too. Enjoy!

Another magazine that I've only recently discovered is Flow magazine.

Issue 2 of the English edition of Flow magazine
Flow is a Dutch magazine that's been going for 5 years, but they've only recently brought out an English edition, thank you Flow! And I was very happy to find the 2nd issue in London. It's a beautiful magazine for paper lovers, full of inspiration, printed on all sorts of different papers, and it always has some paper giveaways in each issue too. You can download a taster iPad version through their website but I highly recommend trying to get your hands on a paper edition if you can too.

That's all for now, just a little post... but I hope to give some updates on my progress with products soon (and there are some paper ones included too). Happy weekend!

Friday, 15 March 2013

A bit of colour on a grey day

Hello, it's been a while! The last month has flown by and I'm afraid I've rather neglected my blog. Although all has been way too quiet on the blog front, I've been very busy behind the scenes, working on new designs, researching and working with manufacturers, and getting work under way on my first products. It's hard work and a long process, but also very exciting! I can't wait to be able to share my new products, but for today I just thought I'd show you a few of the little things around my home that make me smile.

First up, clockwise from top left, some lovely design books, my Faber-Castell Pitt pens, the colourful spines of magazines on my bookshelf, and some pretty Washi tape.

A detail of one of my favourite candlesticks by Ferm Living (I have a mustard yellow one too), cheerful bowls for the kitchen, graphic, colourful tumblers I found at a vintage market and an åry tray by Alabasta.

And finally 2 tiny figurines (they are 2 inches tall) from Chania, Crete. They make me smile these two, and they're a nice reminder of a lovely holiday. A vintage style glass jar from Anthropologie, and a detail of a bowl by Paradis bought in Sweden many moons ago.
Isn't it nice to fill your home with little things that make you smile?

Monday, 11 February 2013

Graphic Hearts

As it's Valentines Day this week I thought it was the perfect time to share two brilliant works by the graphic artist Patrick Thomas. I love these limited edition prints which my husband bought for me. Bold, simple, clever, and a very welcome addition to our home.

Below is 'Geometric Heart #01 CYM,' a 3 ink silkscreen. I love the simple beauty of these overlapping shapes and colours. It's very cleverly executed and I find the end result quite mesmerising.

Geometric Heart #01 CYM © Patrick Thomas 2012

And below is 'Heart Target #03 (flouro red).' This artwork is another limited edition silkscreen which has been printed onto a found target. I love the graphic simplicity and wit in this piece.

Heart/Target #03 (flouro red) © Patrick Thomas 2011

You can find out more about Patrick Thomas, view his other works, or buy a limited edition print for yourself on his website

The above 2 works are copyright Patrick Thomas. Please do not use without his permission.

Monday, 28 January 2013

Lovely feature on Rachael Taylor's blog

I was thrilled to be featured on the lovely Rachael Taylor's blog today. I can't thank Rachael and Beth enough for the brilliant course I completed last year 'The Art and Business of Surface Pattern Design.' I highly recommend it if you're interested in the world of pattern design. You can see the post here. Thanks Rachael!

Image courtesy of Rachael Taylor Designs

Thursday, 10 January 2013

Bloghop 2013!

Hello, and welcome to my blog! If you are on the bloghop today you will have joined me from the wonderful, quirky world of jookiku, the creation of Julianne Hall who is based in Australia. If you've just found the hop you can start from the beginning at Pattern Addict's blog.

I'm a Surface Pattern Designer based in London. I love design from the 50s, Lucienne Day, Miró, Scandinavian design, and am drawn to the colourful and abstract. My patterns invariably contain hand-drawn elements, and simple shapes. At the moment I seem to be slightly obsessed with the triangle, which has a starring role in the mini collection I've created for this bloghop. As you will know by now, the collection was created using Pantone Colour of the Year, Emerald, and based on the theme 'Let's Fly.'

Here they are, I hope you like them!

A little inspiration...

Flying High

The Emerald Forest

Now, seeing as this hop is a celebration of the new year I thought I'd share a few of my goals for 2013. After launching my website last November I plan to start approaching some of the companies I'd love to work with, and to actively pursue licensing opportunities.
I am also looking to produce my own line of products. I'm currently in the process of researching manufacturers, and I have to say it's exhausting, but exciting!
And I will make sure I do a lot of designing! That is the fun part, and what I love to do, and sometimes it can be easy to forget when you're concentrating on the business side of things.
There, now I have made myself even more accountable :-)
I'm really looking forward to the year ahead, and to seeing what it will bring.

Thank you for visiting! Now to continue on with the hop pop along to Ellie Fidler's blog at Ellie is a designer based in Berkeley, California, and I know she has some lovely designs to show you.

And lastly, a big thank you to Rosie Martinez-Dekker of Believe Creative Studio for curating this bloghop.